Privacy Policy

Privacy Policy

Last Updated: May 27, 2026

At Brightlyd™, protecting your personal information and maintaining your trust are important to us. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, place an order, or interact with our services.

By using our website, you agree to the practices described in this policy.


1. Information We Collect

To provide a secure and smooth shopping experience, Brightlyd™ may collect certain personal and technical information.

Information You Voluntarily Provide

When you:

  • place an order

  • contact customer support

  • subscribe to emails

  • create an account

  • participate in promotions or surveys

we may collect information such as:

✔ Full name
✔ Email address
✔ Shipping address
✔ Billing address
✔ Phone number
✔ Payment-related details
✔ Order history and communication records


Automatically Collected Information

When you browse our website, certain information may automatically be collected through cookies and related technologies, including:

  • IP address

  • Browser type

  • Device information

  • Website interaction behavior

  • Pages viewed and browsing activity

  • Referral source information

This helps us improve website functionality and customer experience.


2. How We Use Your Information

Brightlyd™ uses collected information for purposes including:

📦 Order Processing

  • Confirming purchases

  • Processing payments

  • Arranging shipment and delivery

  • Sending order updates and tracking notifications


🛍 Customer Experience

  • Improving website usability

  • Enhancing product selections

  • Personalizing shopping experiences

  • Providing customer support


📧 Marketing & Communication

If you choose to subscribe, we may send:

  • promotional offers

  • product updates

  • special announcements

  • marketing emails

You may unsubscribe at any time.


🔒 Security & Fraud Prevention

We may use collected data to:

  • verify transactions

  • detect suspicious activity

  • prevent unauthorized access

  • improve website security


3. Payment Security & Data Protection

Your information security is important to us.

Brightlyd™ uses industry-standard security measures designed to help protect your personal data.

Encryption Technology

Sensitive payment information is transmitted using encrypted Secure Socket Layer (SSL) technology through trusted payment providers.


Restricted Access

Personal information is stored within protected systems accessible only by authorized personnel who are required to maintain confidentiality.


No Card Storage

Brightlyd™ does not directly store complete credit or debit card numbers after transactions are processed.


4. Sharing Information with Third Parties

Brightlyd™ does not sell customer personal information to outside companies for independent commercial use.

However, we may share limited information with trusted service providers that help us operate our business, including:

  • payment processors

  • shipping providers

  • fraud prevention services

  • customer support tools

  • analytics providers

These providers may access information only as necessary to perform their services.


5. Advertising & Analytics Partners

Our website may use cookies, pixels, and tracking technologies from advertising and analytics partners to improve marketing performance and customer experience.

These partners may include:

  • Meta (Facebook & Instagram)

  • Google

  • Shopify-related advertising services

  • Analytics and marketing platforms

These services may collect browsing information across websites over time according to their own privacy policies.

You may adjust advertising preferences through:

  • browser settings

  • cookie controls

  • third-party opt-out tools


6. Cookie Policy

Cookies are small data files stored on your device to help improve website functionality and user experience.

Brightlyd™ may use cookies for:

✔ Website functionality and checkout operations
✔ Shopping cart memory
✔ Website analytics and performance tracking
✔ Marketing and advertising optimization

Disabling cookies through your browser may affect certain website features.

For additional information regarding Shopify-related cookies, please visit Shopify’s official cookie policy.


7. Third-Party Websites

Our website may contain links to external websites operated by third parties.

Brightlyd™ is not responsible for:

  • external website practices

  • third-party content

  • external privacy policies

  • security measures on outside websites

We encourage users to review third-party policies separately.


8. California Privacy Rights (CalOPPA)

In accordance with the California Online Privacy Protection Act (CalOPPA):

✔ Users may visit our site anonymously
✔ Our Privacy Policy is accessible from our website
✔ Policy updates will be posted on this page
✔ Users may request updates or corrections to their information by contacting us


Do Not Track Signals

Some browsers offer “Do Not Track” (DNT) settings.

Because there is currently no universal standard for DNT responses, our website may not respond to all browser DNT signals in the same manner.


9. Children’s Privacy

Brightlyd™ does not knowingly collect personal information from children under the age of 13.

If you believe a child has provided personal information to us, please contact us immediately so we can remove the information where appropriate.


10. Data Breach Procedures

In the unlikely event of a security incident involving personal information, we may:

  • investigate the issue promptly

  • notify affected users when legally required

  • take reasonable steps to improve system protection

Notification timelines may vary according to applicable laws and regulations.


11. Marketing Email Compliance

Brightlyd™ complies with applicable email communication regulations.

We:
✔ Avoid misleading subject lines
✔ Clearly identify promotional content
✔ Provide unsubscribe options in marketing emails
✔ Honor unsubscribe requests promptly

Customers may opt out of promotional emails at any time.


12. Your Rights & Choices

Depending on your location, you may have rights related to your personal information, including the right to:

  • access certain personal data

  • request corrections

  • request deletion where applicable

  • withdraw marketing consent

Requests may be subject to identity verification and applicable legal limitations.


13. Changes to This Privacy Policy

Brightlyd™ reserves the right to update this Privacy Policy periodically.

Changes become effective upon posting to this page unless otherwise required by law.

We encourage customers to review this page regularly for updates.


14. Contact Information

If you have questions regarding this Privacy Policy or how your information is handled, please contact us.

Brightlyd™ Customer Support

📧 service@brightlyd.com


🌙 Brightlyd™ — Bringing Warm Comfort & Thoughtful Living Into Everyday Homes.